Personal injury, without the billboard
A new website, social media, photography and video for Tran Miller & Associates, a personal injury firm in Houston. The site is 27 pages in English, Spanish and Vietnamese, built to feel premium and to keep a call or a free case review within reach on every screen.
What wasn’t working
Personal injury websites tend to look the same: gavels, handshakes and a wall of billboard slogans. And the person visiting is often hurt, stressed and on a phone. The firm needed a site that feels premium and trustworthy and makes one thing effortless: reaching them, in English, Spanish or Vietnamese.
What we did
We built the design around the diagonal cut in the firm’s logo: the opening, the menu and every page change wipe on that angle, with gold used sparingly against black, emerald and warm cream. The home page asks “What happened?” so a visitor can start their case in one tap, and a call or free-review button stays in reach on every screen. Every page is prerendered for speed and set up for search engines and AI assistants from day one. Off the site, we run the firm’s social media and photograph its team, and we film short-form video with its attorneys: Lawyer Reacts, the Zero Context skits and interviews, so people meet the lawyers before they ever call.
On social
(04) Short-form video
What we delivered
(05) Deliverables- 01Design direction & motion
- 0227 pages in 3 languages
- 03“What happened?” case picker
- 04Lead form into the firm’s case software
- 05Search & AI-search setup
- 06Analytics with cookie consent
- 07Social media management
- 08Team photography
- 09Short-form video series
