Phase 01 · Week 1Listen & audit
We start by understanding your business, your customers and what makes them feel something. Then we look hard at where you are today.
What happens
- Discovery call (60 min)
- Social, search & ads audit
- Competitor review
- Brand and asset inventory
What you get
- An audit in plain English
- Quick wins to fix now
- Your client portal sign-in
Your time: ~2 hoursEnds with: an audit walkthrough
Phase 02 · Week 2Frame the strategy
One clear plan: who we’re talking to, what we’ll say, where we’ll say it, and how we’ll know it’s working.
What happens
- Content pillars & tone
- Channel & keyword plan
- Campaign & budget plan
- KPIs you agree to
What you get
- The strategy
- Your first month’s content plan
- A shot list for the first shoot
Your time: ~1 hourEnds with: sign-off in your portal
Phase 03 · Weeks 3–4Shoot & build
In-house shoot days, design and development. Every post and every round of your website lands in your portal to review.
What happens
- Photo & video shoot day
- Editing, grading, captions
- Ad, page or site build
- Tracking setup
What you get
- Each post with its caption and date
- Website rounds to pin notes on
- One-tap approvals
Your time: shoot day + approvalsEnds with: everything approved
Phase 04 · Every monthLaunch & learn
We publish, run, test and refine. Every month you get a report that says what worked, what didn’t, and where the next dollar goes.
What happens
- Scheduled posting
- Community management
- Weekly ad optimization
- Search & AI visibility tracking
What you get
- A monthly report & call
- Next month’s plan in your portal
- Your content calendar, always current
Your time: ~30 min a monthEnds with: it doesn’t. It compounds.