(02) ServiceAd campaigns & management

Every dollar, accounted for.

Meta, Google, TikTok and YouTube campaigns planned, built, tested and managed against one number that matters to your business: cost per customer.

Example campaignMeta + Google · 30 daysLive
Spend$4,280On pace
Leads268▲ 34% vs last
Cost / lead$15.97▼ 22% vs last
ROAS4.6×▲ 0.8×
Leads / dayPrevious 30 days
Meta 52%Google 30%TikTok 18%

Example dashboard · illustrative numbers

(02) — Our approach

Ads don’t fail because of the platform. They fail because of the creative, the offer and the follow-up. We own all three.

01Creative that converts

We shoot and edit ad creative in-house, so new hooks go live in days, not weeks.

02Tracking you can trust

Pixel, Conversions API, GA4 and call tracking set up properly before a dollar is spent.

03Weekly optimization

Budgets move to what’s working. Losers get cut fast. You see every change.

What could your budget do?

(03) Estimator
Your business

Assumes CPM $11 · CTR 1.4% · conversion 7% · 30% close rate × $600 avg sale

People reached123,967
Clicks3,818
Leads / sales267
Cost per result$11
Estimated revenue influenced$48,109
About 267 leads at $11 each

Illustrative estimates from typical benchmarks, not a guarantee. Your proposal uses your real data.

(04) — Creative testing

Three hooks walk in.

Every campaign launches with multiple creatives. The data picks the winner; we make more like it. Here’s what a typical test looks like.

Find your people on the court.
Hook A · Identity0.0% CTR
Fall league: 40 spots left
Hook B · Scarcity0.0% CTR
New to pickleball? Start here.
Hook C · Beginner0.0% CTR

An example test with illustrative click-through rates.

AwarenessReach · video views
ConsiderationClicks · engagement
ConversionLeads · sales
(05) — Full-funnel

Built as a system.

TopGet seen by the right people

Short-form video and broad targeting to build an audience you own.

Meta ReelsTikTokYouTube
MiddleStay in front of them

Retargeting viewers and visitors with proof, reviews and offers.

RetargetingCarouselsLead magnets
BottomCapture the demand

Search and high-intent placements that turn interest into bookings.

Google SearchPerformance MaxLead forms
(06) — What’s included

Fully managed

01

Strategy & audit

Account audit, offer review, audiences and a channel plan with targets you agree to.

02

Tracking setup

Pixel, Conversions API, GA4, Google Tag Manager, call and form tracking.

03

Ad creative

Video and static ads shot and edited in-house, with fresh variations every month.

04

Landing pages

Fast, focused pages built to convert paid traffic, A/B tested.

05

Optimization & reporting

Weekly tuning, a live dashboard, and a monthly call on what we’re scaling.

(07) — Launch plan

Live in two weeks

Days 1–3Audit

Accounts, tracking, offer and competitors. We find the leaks first.

Days 4–7Build

Tracking, audiences, landing page and the first set of creatives.

Days 8–14Launch

Campaigns go live with test budgets across hooks and audiences.

OngoingScale

Winners get budget, losers get cut, new creative every month.

Management plans

(08) Packages
Launch

Single channel

Priced to scope
  • Meta or Google
  • Up to $5K monthly spend
  • 4 new creatives / month
  • Monthly report
Enquire
Most popular

Multi-channel

Priced to scope
  • Meta + Google + TikTok
  • Up to $20K monthly spend
  • 8 new creatives / month
  • Landing page included
Get a proposal
Scale

Performance

Priced to scope
  • $20K+ monthly spend
  • Unlimited creative testing
  • Dedicated strategist
  • Weekly calls
Talk to us

Every plan is shaped to your goals, and your proposal confirms what’s included and the price. Ad spend is paid directly to the platforms.

Questions

(09) FAQ
What’s the minimum ad budget?

We recommend at least $1,500/month in ad spend per channel so tests reach meaningful results quickly.

Who owns the ad accounts?

You do. We work inside your Business Manager and Google Ads accounts, so all the data stays yours.

How fast will we see results?

Early signals in the first two weeks; reliable cost-per-result numbers after 30–45 days of testing.

Do you make the ads too?

Yes. Creative is included and produced in-house by the same team that shoots our video and photo work.

Can we see the numbers any time?

Yes. You get a live dashboard, plus a monthly summary in plain English.

(10) — Pairs well with
(11) — Start

Spend less to
get more customers.

Get a proposal ↗